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Product Marketing Manager
Why this is a great job
Retool is on a crazy growth trajectory. Directly from their Head of Marketing:
“Strong product market fit (recently ran the Superhuman PM fit survey and 60% of customers answered they'd be "very disappointed" if they couldn't use Retool
This role will own our positioning and content strategy
We're looking to grow by 3-4x in 2021”
What are you waiting for?
The nitty gritty
Company website: www.retool.com
Location: SF
Why we’re looking for you
Retool is looking to hire our first product marketing manager to play a pivotal role in setting and driving our go-to-market strategy. Our marketing organization is newly formed and you'll be part researcher, part copywriter, and part go-to-market mastermind. We're a fast-growing startup, so you'll work across teams and with many of your peers. We're a team of 30, and we all wear a ton of hats—we're excited to bring on more team members that enjoy diversity of work and are excited to push the business forward.
What you’ll do
You'll leverage your past strategic thinking skills to truly understand (and then lead!) product positioning, while also representing the voice of the customer. You'll value business impact over volume particularly when it comes to content. You'll also need to be excited and comfortable talking with customers, understand what motivates them, and use that knowledge to empower others and drive our marketing strategy.
You'll also own messaging, positioning, and go-to-market strategy and product launches—all informed by user research, market insights, and product understanding. You'll focus a lot on content strategy, build an editorial calendar, and manage our content contributors (which currently includes agency, our internal team, and customer content contributors). We'll look to you to set our customer research methodology and synthesize that research to inform everything from website copy to sales enablement. Your work won't exist in a silo, though—you'll also partner with sales and design to create killer sales tools, including presentations, demos, and competitive positioning.
Who you’ll work with
We’re a hard-working, passionate bunch who are motivated by collaboration, strong results, and customer impact. When we’re in the office, we enjoy eating lunch (and often dinner!) together, and swapping stories about our previous lives. But what brings us together is the goal of showing customers (including potential ones!) how Retool can make them and their companies more efficient and successful.
If this sounds like you, we’d love to hear from you!
The skillset you’ll bring
At least 4 - 5 years of product marketing or go-to-market experience (working in SaaS technology, infrastructure, or platform companies is preferred).
Previous experience in reaching a developer-first audience or direct experience using Retool. In other words, you need to be able to speak the same language as engineers.
You have worked with marketing, sales, and product teams to bring ideas to paper.
Proven ability to write for our core audience. Yes, we will actually check.
Entry-Level Corner
The Company: Speakable PBC
The Role: Editorial & Content Intern
What Speakable does: A social impact technology company founded on the premise that people aren't taking action on the issues they care about because the process is difficult, confusing, and time-consuming. With our flagship product, Action Button, users can take immediate action on news that matters.
See more here.
What you missed this week on onejob premium
Today: First business hire at an enterprise SaaS startup
Wednesday: Strategy at a successful food company
Monday: BizOps at a PropTech startup